Alicia Patterson

Experienced Bilingual Creative Sr. Project Manager/Program Manager/Operations manager/Sr. Producer with a strong history of successfully leading complex projects. Expert in end-to-end delivery, budget management, and collaboration with creative and leadership teams to achieve strategic goals.

Adidas

Sr Project Manager-Operations Manager | Portland, OR |

Sep 2024 - Current

Experienced in overseeing strategic planning and execution to deliver projects on time and within scope. Proven expertise in managing agency creative and production workflows while aligning with marketing objectives to drive impactful results. Skilled at navigating cross-functional teams with Retail Concepts Operations to ensure seamless project success.

Proficient in building and managing systems to facilitate the project life cycle from inception to delivery, enabling teams to work more efficiently and achieve project goals seamlessly.

Nike

Sr Project Manager-Program Manager | Portland, OR |

Jul 2022 - March 2024

Accomplished Program Manager working with the Integrated Media operations team. Skilled as a Project Owner, Air Table superuser, and communications consultant.
Developed the IM budget tracking system to track .5B in media spends, partnering with vendors such as Facebook, Microsoft, Google, and Apple. Implemented a cross functional team-base data system to streamline seasonal and ever-green campaigns, asset development and specifications. Responsible for creating Dashboards to facilitate LT results reporting.
I designed and created PowerPoint presentations to align the media agency on the usage and proficiency of the team base.

Wunderman Thompson Commerce

Project Manager | Seattle, WA |

Feb 2021 - Jul 2022

Oversee complex content development and e-commerce projects for diverse accounts such as: for Kimberly-Clark, Boehringer Ingelheim, Lancôme, Wahl, and General Electric.

Managing cross-functional teams including copywriters, creative directors, artists, and production companies.. Lead content team stand-up meetings, ensuring efficient task allocation and team billability. Collaborate with digital campaign managers on asset delivery, while balancing the interests of agency stakeholders and clients.

Duarte, Inc.

Project Manager/Client Services | Santa Clara, CA |

May 2018 - May 2020

Managed dedicated creative Art Director/Design Lead teams, overseeing status and production meetings and ensuring effective production flow and cross-communication. Worked for renown accounts such as Microsoft, Workday, PureStorage and VMWare.

Developed comprehensive project plans, schedules, and complex trackers to deliver up to 30 projects concurrently. Oversee project intake, development, and delivery, including creative briefing and digital asset production.

I am a professional who understands the power of storytelling, having received specialized training from Duarte in presentation design services. I am proficient in managing PowerPoint, recognizing that every slide serves as a layout, and I appreciate the crucial importance of ensuring data accuracy in these presentations. Moreover, I am a trained Graphic Designer, therefore visual synchronicity is my expertise.

Additional experience includes:

TheTrilithon.COM: Project Manager || 2012 – 2018

Dial3ktica.COM: Strategic Communications Consultant || 2004 – 2011

McCann Erickson: Account Supervisor || 2000 - 2003

Managed all traditional media advertising for General Motors, encompassing over 20 brands and SUVs. Oversaw project scheduling and tracking from intake to completion. Mass production of prints totalling 6 M per season as well as major production of TV Commercial and their consequent new products market launch.

PROJECTS

Project Name — TEAM BASE PROJECT

During my tenure at Nike working with the Integrated Media Operations team, I built several programs dedicated to making a difference in the user’s life.
My methodology included thorough research of the user needs, the discovery of common denominators within the different functions all the way to delivery and training.

Team Base Project: The challenge was to bring the different functions data onto one single workflow system, in the past each function was tracking their data on different systems, now all functions will track their data on the same system. This will allow for better tracking, reporting and the creation of automations and dashboards for leadership reporting.
Challenges: to find the common denominators that would serve each of the functions while creating a functional system that the users will take advantage of. Gathering the data, curating and simplifying the data, etc.

Outcomes: The creation of a single system where the different Nike IM functions will track among others: asset delivery, timelines, campaign tracker, toolkit tab.

Project Name — PURE STORAGE KEYNOTE

I’ve produced all kinds of digital design projects, from presentation design services working for Duarte to e-commerce asset production working with Wunderman Thompson and more.

I’m proud of one particular project I produced / PM for Duarte.
Challenge: to produce 30 presentations that spanned from Keynotes to breakout sessions. The client had limited time and very high expectations. This was a technology client where the systems and attention to detail, the graphics and workflows are extremely detailed.

Solution: I built and supervised a team of 6 people that included Art Directors and Designers to tackle this gigantic project leading the production of 500 digital layouts in 3 weeks and delivering on time right before the client’s event.

Outcome: All work was ready on time and within budget delivering to the highest design standard. Client was extremely satisfied which resulted in continuing partnership with the agency.

SKILLS

100% Bilingual English/Spanish Native Speaker
Airtable
MS Office
Creative Process Optimization
Smartsheet
Stakeholder Management
Data Management
Print Media
End to End Product Delivery
Editorial Content
Advertising agency experience
Problem Solving
Budget Management
Digital Asset Management
Marketing Campaigns
CERTIFICATIONS
ACE Certified
Google PM Certified

EDUCATION
Universidad Autónoma Metropolitana
Bachelor in Graphic Design

PHILOSOPHY

In my experience the right project set up will result in a successful outcome. There will always be challenges to any project but the right communication and tracking tools will definitely make a difference.