Bruna MC Simermann

Senior Project Manager

+55 41 99822-7667 | abrunacabral@gmail.com | linkedin.com/in/brunacabral

Summary

Results-driven Project Manager with 13+ years of experience in project, product, and operations management across global companies. Proven ability to lead high-impact initiatives, streamline processes, and drive business growth through strategic planning and stakeholder management. Successfully delivered projects for major brands such as McDonald's, Subway, HSBC, Spyderco, and IPG. Expertise in Agile methodologies, hybrid project management (Agile & Traditional Methods), cross-functional team leadership, and data-driven decision-making. Passionate about process optimization, team development, and delivering exceptional results.

Core Skills

Product Development & Project Management
Stakeholder Management
Strategic Planning & Business Intelligence
Process Optimization & Implementation
Data Analysis & Report Creation
Agile and Hybrid Methodologies
Third-Party Integrations & API Implementation
Team Leadership & Performance Optimization
OKR creation & KPI Monitoring
Training & Mentorship

Experience

Senior Project Manager | Fetchly Labs (Austin, Texas, USA) 2022 – Present

Led multiple software development projects, defining milestones, timelines, budgets, and resources.
Managed cross-functional teams of developers, designers, and QA specialists to optimize workflows.
Conducted sprint planning, backlog prioritization, and stakeholder alignment for product roadmaps.
Spearheaded integrations between applications, admin panels, and third-party APIs.
Co-created features for Pulse , a project and people management tool developed by Fetchly, aligning product development with company needs for both team members and clients.

Major Accomplishments

Delivered an MVP in 4 months, originally planned for 7.
Managed 17 projects (2023–2024), completing over 6,300 tasks and launching 7 products live.
Led the transition of 100+ team members and 40 projects to Pulse, developing guidelines, training teams, and ensuring seamless adoption within two months.

National Account Manager | 99Food Technology/Didi (Beijing, China) 2020 – 2021

Managed strategic partnerships with major brands like McDonald's, Subway, and Burger King.
Conducted performance analysis and developed strategies, creating marketing campaigns to improve sales and customer engagement.
Participated in product development calls to enhance UI/UX for the 99 app.
Provided operational training for franchise partners and internal teams.

Major Accomplishments

Expanded 99Food’s operations into 50+ cities in Brazil.
Onboarded 150+ new restaurant partners in one year.
Launched strategic initiatives that doubled McDonald's order volume in one month, maintaining growth.

Key Account Manager | iFood.com (São Paulo, SP, Brazil) 2016 – 2019

Managed high-value franchise accounts across South and Southeast Brazil.
Conducted data-driven consulting using Tableau to optimize partner performance.
Developed growth strategies, marketing campaigns, and business intelligence reports.

Major Accomplishments

Secured exclusive contracts with 50% of key partners, boosting iFood’s market share.
Contributed to Guiolla’s Best Delivery Service Award (Curitiba, 2017).
Used BI tools to drive strategic restaurant openings and optimize delivery logistics.

Commercial Analyst | Dexco (São Paulo, SP, Brazil) 2014 – 2015

Managed daily operations at the Curitiba office, ensuring efficient workflow.
Oversaw order tracking, logistics coordination, and third-party vendor relationships.
Maintained financial reporting, budgeting, and compliance documentation.

Major Accomplishments

Strengthened client relationships by optimizing sales, tracking deliveries, and ensuring seamless communication between headquarters and clients .

Quality Manager | M&C Communications (Curitiba, PR, Brazil) 2011 – 2013

Developed and implemented quality control processes to optimize workflows.
Led strategic marketing and event planning for high-profile corporate clients.
Managed public relations, social media, and corporate branding strategies.

Major Accomplishments

Implemented a 24/7 media monitoring system for real-time client reporting.
Collaborated with the 'Fórum Futuro 10 Paraná,' alongside government and industry leaders, to develop and promote profitable innovation projects for the state.
Organized large-scale corporate and social responsibility events for HSBC, including award ceremonies and high-profile year-end events, in collaboration with press advisory teams to ensure media coverage and brand visibility.

Commercial & Quality Assistant | Biometrix Diagnóstica (Curitiba, PR, Brazil) 2008 – 2011

Provided customer support and managed order fulfillment for diagnostic products.
Conducted internal audits and ensured compliance with ISO quality standards.
Optimized sales strategies, logistics, and inventory control.

Major Accomplishments

Assisted the Quality sector in developing initial procedures to implement best practices across departments.
Secured key supplier partnerships for high-value diagnostic equipment.

Education

Líbano College 2024

Executive MBA in Competitive Management & Business Intelligence

MBA in Business Technology: AI, Data Science & Big Data (In Progress – 2024/2025)

Tuiuti University 2005

Bachelor’s Degree in Tourism

Certificates

Strategic Thinking (Alura, 2024)
Kanban: Advanced Practices & Portfolio Management (Alura, 2024)
Business Agility & Agile Leadership (Alura, 2024)
Productivity & Performance (Conquer, 2024)
Software Product Leadership (Udemy, 2023)
Project Management & Planning (Udemy, 2023)
MS Project (Udemy, 2023)
Leadership & Negotiation (Udemy, 2023)

Awards

Best Delivery Service Award – Guiolla, 2017

Professional Association

Member, Project Management Institute (PMI) – ID: 10757234