Cassia Lewis-Land MS, CCRP, PMP

Associate Director, Recruitment Innovation Unit

Johns Hopkins University School of Medicine

Baltimore, MD | clewis4@jh.edu | 443-831-8520

Professional Summary

Strategic leader in clinical research recruitment with 28+ years of professional

experience designing and scaling innovative participant engagement strategies across academic

health systems. Expertise in digital recruitment, community-based engagement, and health

equity-centered enrollment. Currently serving as Associate Director of the Recruitment

Innovation Unit at Johns Hopkins Medicine, leading enterprise-wide initiatives that connect

research and community to increase access and participation in clinical trials.

Areas of Expertise

Clinical Trial Recruitment & Retention Strategy
Community Engagement & Health Equity
Digital Recruitment (MyChart, Registries, Website, Social Media)
Electronic Health Record (HER)-Based Recruitment
Program Development & Implementation
Stakeholder Engagement & Collaboration
Data-Driven Recruitment Optimization
Research Operations Leadership

Professional Experience

Associate Director, Recruitment Innovation Unit (RIU)

Johns Hopkins Institute for Clinical & Translational Research

2023–Present

Lead strategic direction and operations of the Recruitment Innovation Unit, supporting enterprise-wide clinical research recruitment efforts across Johns Hopkins
Designed and oversee development of innovative digital and community-based recruitment strategies to increase participation among all populations
Lead multi-tiered recruitment services including MyChart-based outreach, social media campaigns, centralized registries, and community engagement initiatives
Collaborate with investigators and institutional leadership to improve recruitment efficiency, participant experience, and enrollment outcomes
Drive innovation in recruitment science, integrating data analytics and technology to optimize engagement strategies

Program Administrator, Recruitment Innovation Unit (RIU)

Johns Hopkins Institute for Clinical & Translational Research

2021 – 2023

Managed operational infrastructure supporting recruitment services across multiple Johns clinical research studies
Led implementation of digital recruitment strategies, including patient portal messaging and targeted outreach campaigns
Coordinated cross-functional teams to improve recruitment workflows and participant experience
Supported development of centralized recruitment tools, registries and resources for research teams

Program Manager, Recruitment Innovation Unit (RIU)

Johns Hopkins Institute for Clinical & Translational Research, Baltimore, MD

2018 – 2021

Directed recruitment and retention strategies for a several disease agnostic clinical research studies within Johns Hopkins
Implemented community-engaged recruitment approaches to increase participation among marginalized populations
Supported development of centralized COVID-19 research registry infrastructure
Contributed to recruitment innovation through integration of digital and community-based strategies

Senior Project Coordinator

Research Participant & Community Partnership Core

Johns Hopkins Institute for Clinical & Translational Research

2015 – 2018

Coordinated community-engaged research initiatives focused on participant recruitment and retention
Built partnerships with community organizations to support research participation
Supported implementation of large-scale recruitment initiatives targeting diverse populations

Senior Project Manager

Asthma Express in Minority Children

Johns Hopkins University School of Medicine

2013 – 2015

Managed research program focused on asthma interventions in minority children
Oversaw recruitment, retention, and data collection processes
Coordinated interdisciplinary team and ensured regulatory compliance

Project Coordinator (Multiple Roles)

Johns Hopkins University School of Medicine & School of Nursing

2002 – 2013

Coordinated multiple NIH/NHLBI- and foundation-funded studies focused on asthma, hypertension, and community health
Led recruitment and retention efforts across pediatric and adult populations in urban and rural communities
Supported study operations, data collection, and participant engagement strategies

Education

Master of Science, Research Administration (2007)

Johns Hopkins University

Bachelor of Science, Economics/ Business Administration (2002)

Towson University

Certifications & Executive Education

Project Management Professional (PMP)- Project Management Institute (2026)
Executive Education Certificate- Johns Hopkins Carey Business School (2025)
LEADS Certification (Leadership in Analytics and Data Science)- Johns Hopkins (2021)
Health Informatics Data Science Specialization- Coursera/Johns Hopkins (2020)
Business Communications Certificate- Carey Business School (2019)
Certified Clinical Research Professional (CCRP)- SOCRA (2003)

Professional Affiliations

Project Management Institute- Member
Society of Clinical Research Associates (SOCRA) – Member
National Association of Female Executives – Member
International Society of Hypertension in Blacks – Former Member

Community Service

President, PTSA - Loch Raven Technical Academy Middle School (2022-2025)
Project Director, Heart Stories Mental Health Imitative- Baltimore CONNECT (2024-Present)
Co-Chair, Greater Baltimore Asthma Alliance (GBAA) (2008-2026)
Lead Volunteer Student Support Network- Pantry Lead at Loch Raven Technical Academy Middle School - Baltimore (2023-2025)
PTA Book fair Chair -Kingsville Elementary (2016-2022)
Board member, Environment Justice Partnership (EJP) (2014-2019)
Volunteer, Walking for Wellness, American Heart Association (1999-2000)
Volunteer, Bible Teacher, Christian Congregation of Jehovah’s Witnesses (2012-Present)

Selected Publications

Selected peer-reviewed publications available upon request. Includes work in American Journal of Public Health, Journal of Clinical and Translational Science, and Journal of the American Medical Informatics Association.