I am a Product Owner with over 4 years of experience leading digital products with a strategic mindset, strong results orientation, and a deep focus on customer experience. I operate with an ownership mentality, driving product performance and sustainable business value.

In recent years, I have led E-commerce initiatives, managing agile squads under Scrum and Kanban frameworks, with a focus on usability, conversion, and platform scalability. I have solid experience in Product Discovery, journey mapping, and user interviews, ensuring that real customer needs are translated into actionable strategies and impactful solutions.

My work combines strategic vision with executional excellence, bridging technical and business areas to deliver measurable outcomes. I bring an analytical, collaborative, and performance-driven approach, helping teams unblock challenges, align priorities, and accelerate value delivery.

I believe that leading products means aligning purpose, data, and people around a shared vision, and that’s what I strive to build in every challenge.