Dr. Heidi Covarrubias Nobles is a Vice President of Organizational Experience at Wellby Financial, where she leads enterprise-wide strategy execution, leadership development, and organizational performance initiatives. With over 20 years of experience across financial services, consulting, and higher education, Heidi specializes in aligning vision, people, and data to drive measurable business outcomes.

She has led large-scale transformation efforts, built enterprise governance and performance systems, and partnered closely with Boards and executive teams to shape long-term strategy and growth. Prior to Wellby, Heidi held multiple leadership roles at USAA, leading strategic change, communications, and culture initiatives impacting over 45,000 employees.

Heidi is also the CEO of Covarrubias Consulting, where she advises CEOs and Boards on strategy, governance, and organizational transformation. In addition to her corporate and consulting work, she serves as a business professor at Palo Alto College, mentoring future leaders in data-driven decision-making.

She currently serves in board leadership roles, including Chairwoman positions focused on governance, fundraising, and mission alignment, further deepening her perspective on executive leadership and organizational impact.

Heidi is a published author and speaker on strategy, leadership, and organizational transformation, known for her ability to translate complex strategy into actionable results.