Katelyn Herbert, PMP

Reno, Nevada, United States

katelyneileen@gmail.com

linkedin.com/in/katelynherbert

HIGHLIGHTS
Over 20 years experience as a small business owner and working with small business owners.
Strong active listening skills developed working with, and running projects for, diverse populations.
Excellent information gathering and documentation skills and the ability to interpret and understand a variety of people from assorted backgrounds and cultures.

EXPIERENCE

Project Manager/Business Consultant/Communication Liaison

LUXE Dreadlocks Nov 2016 - Present (7 years 6 months)

Provide expert advice and guidance in managing the business to improve performance, solve problems, and achieve goals.

Analyze the organization's processes, identify areas for improvement, and develop strategies to optimize operations and drive growth.

Manage appointments, ensure efficient utilization of stylists' time, and maintain a smooth communication and booking process for clients.

Spearheaded a marketing campaign that increased website traffic by 300%.

Designed and sourced marketing materials.

Client interviews and project planning based on their needs.

Market research and marketing planning.

Business, product, and storefront graphic design and branding.

Developed, sourced, and procured stock for a branded product line including shipping materials for distribution.

Built an e-commerce website.

Provided on-demand business consulting and problem solving.

Increased business by 25% by implementing an instant response text in line.

Communicated with customers about their expectations and desired outcomes and the process that it will take to reach those goals.

Small Business Start-up Specialist

Self-employed Oct 2001 - Present (22 years 7 months)

Active listening to understand what the owners goals and ambitions are.

Developed comprehensive business plans, including market research, financial projections, and growth strategies.

Adaptable to changing circumstances and environments and the ever-changing needs of a small business starting-up.

High level of empathy and emotional intelligence to help budding business owners navigate this complex process.

Resourceful and accustomed to working with limited resources and finding creative ways to reach our goals.

Led all aspects of business operations, including budgeting, marketing, sales, and customer relations.

Implemented innovative marketing campaigns that increased brand visibility and customer engagement.

Cultivated strategic partnerships with suppliers, distributors, and other stakeholders to optimize business processes.

Civil, legal, and regulatory compliance.

Managed a diverse team, fostering a collaborative and results-driven work environment.

Operational organization and support while the business is in it's start-up phase.

Ongoing support to assist with problems and growth goals.

Grand opening event planning and execution.

Business planning, legal and regulatory compliance, financial management, marketing and branding, operational support, networking and resources, and strategic guidance.

Promotional events planning that hosted on average 100-200 people.

All businesses were successful after 1 year and several are 10+ years established.

Networking and bringing other small business owners together to collaborate on fundraisers, public events, support groups, and networking events.

Filed for complex licensing, permit, and special use permits.

Came in under-budget on every single project.

Assisted in recruiting and hiring staff.

Oversaw property remodels and construction for the businesses' build-outs.

Conducted community forums regarding zoning, building, and parking restrictions.

Ensured businesses were accessible to people with disabilities.

After-Hours Crisis Response Advocate

Domestic Violence Resource Center, Reno Aug 2022 - Feb 2024 (1 year 7 months)

Provided immediate support and intervention to individuals experiencing domestic violence crisis situations outside of regular business hours, offering emotional support, safety planning, and referrals to appropriate resources.

Risk assessments of the level of danger they are in, what their immediate needs are, and how to safely get them out of a dangerous situation.

Communicating with people of various cultural, ethnic, and socioeconomic backgrounds to find the best possible crisis intervention for them.

Documentation of every encounter where I collected data about the individual, the situation, and what their immediate needs are.

De-escalation of upset clients so we can communicate effectively.

Knowledge and utilization of the systems in place to help those fleeing domestic violence.

Immediate removal, upon request, from the abusive situation.

Owner/Operator

Black Lantern Tattoo May 2007 - Jan 2016 (8 years 9 months)

Responsible for overseeing all aspects of business operations, including managing staff, maintaining a safe and hygienic environment, and ensuring exceptional customer service.

Creative problem solving where I have to think outside the box to come up with a solution.

Extensive/ongoing communication with customers. An empathetic attitude towards customers (understanding their desires, concerns and personal stories).

Active listening to determine exactly what the client ideas, preferences, and concerns to create custom designs.

Attention to detail, in developing, designing, altering, and executing customers designs to their exact specifications.

Advocacy to not get inherently flawed tattoos that wont age well or may interfere with future job opportunities.

Mentoring subordinates to foster their growth and professional development.

Marketing and promotion efforts to attract new clients and maintain relationships with existing ones, contributing to the business's success in a competitive industry.

EDUCATION

University of Nevada, Reno Bachelor's degree, Social Work Aug 2022 - Present

Western Governors University Bachelor's degree, Business Administration and Management, General Jun 2018 - Feb 2020

SKILLS

Program Evaluation

Motivational Interviewing

Event Planning

Licensing

Interpersonal Communication

Documentation

Team Leadership

Time Management

Organization Skills

Cultural Competency