Mahdi Mehr

Toronto, ON | (647) 971-9601 | kourosh.mehr65@gmail.com

LinkedIn: linkedin.com/in/mahdi-mazaheri-mehr

Professional Summary

Strategic market research and marketing specialist with 10+ years of experience turning consumer insights into practical business strategies. I’ve worked across consumer products, retail, food and beverage, and healthcare, helping teams make better, data-informed decisions. I bring a strong foundation in market analysis, predictive modeling, competitive intelligence, and go-to-market strategy. I’m comfortable working with complex data and turning it into clear recommendations that support product development, market expansion, and revenue growth.

As I continue building my career in Canada, I’m actively deepening my understanding of the local market and looking for opportunities to apply my experience in a meaningful way. I’m excited to contribute, learn, and grow within a forward-thinking marketing or market intelligence team.

Key Achievements: Generated insights that contributed to a 15% market share increase and improved marketing ROI by 20% through advanced market analytics and strategic pricing optimization.

Core Competencies

Market Research & Market Insights: Market Research, Consumer Behavior Analysis, Primary & Secondary Research Methodologies
Competitive & Market Intelligence: Competitor Analysis, Market Trend Analysis & Opportunity Identification
Forecasting & Analytics: Demand Forecasting
Analytical Skills: Advanced analytics, predictive modeling, segmentation, and demand forecasting.
Strategic Marketing: Marketing Strategy, Go-to-Market Strategy Execution
Brand & Commercial Strategy: Brand & Product Positioning, Pricing Strategy & Trade Spend Optimization
Growth & Expansion: Channel Expansion
Tools & Systems: SAP ERP Systems, CRM Systems (including Salesforce), Statistical Data Analysis (SPSS & R), Google Workspace, SQL (familiar), Tableau / Power BI, Microsoft Excel, Microsoft Word, and PowerPoint.

Professional Experience

Market Research Specialist

Confidentist Company (Healthcare Company) | Toronto, ON Oct 2025-Present

Analyze the Canadian dental market to support strategy and product positioning.
Identify unmet needs within core product categories and delivered insights that informed R&D and marketing strategy.
Provide market sizing, pricing, and competitive insights to support better business decisions.

Market Research Specialist

Modalal Group (International Food and Beverage Company) March 2021-May 2025

Produced data-driven market intelligence reports using SAP data and competitor analysis, contributing to partnerships with more than 1,500 national and regional accounts.
Delivered post-campaign analytics and consumer insights that improved marketing ROI by 20% through optimized trade spending and pricing strategies.
Applied predictive modeling to sales and logistics data to identify consumer demand trends and product opportunities.
Conducted market opportunity analysis for expansion across the Middle East
Developed a channel expansion strategy based on market research and retailer insights, enabling successful distribution across retail, chain stores, and e-commerce channels.

Market Research Specialist

GBG Group (Retail industry) | Iran& South Korea Jan 2011-Jan 2021

Secured product placement in more than 520 high-value retail locations across priority markets.
Turned insights into product improvements, increasing market share by 15% in a key segment
Developed and executed a data-driven go-to-market strategy coordinating sales, logistics, and supply chain teams using SAP systems.
Acted as the market insights lead in a joint venture with BGF Retail to launch the first CU convenience stores in Iran
Conducted market opportunity and consumer demand analysis for expansion into Middle Eastern and Southeast Asian markets.

Education

Master of Business Administration (MBA), Marketing | Beheshti University (WES evaluated)
Bachelor of Civil Engineering | Azad University (WES evaluated)
ISO 10002:2018 – Customer Complaint Management Systems
ISO 10004:2018 – Customer Satisfaction Monitoring and Measurement

Projects

Investigating consumer motivations and behavioral drivers in the retail industry (University Thesis)
Consumer insights research for new product launch
Conducted market analysis and consumer research to identify product opportunities and inform launch strategy.
Financial planning and profitability analysis for a Canadian franchise restaurant
Developed financial projections and profitability models to support franchise investment decisions.