Le Cai (Maria)

cai.le1@northeastern.edu | 4083731341 | Sunnyvale, CA

https://www.linkedin.com/in/le-cai-maria/

https://www.instagram.com/le_cai_maria/

https://github.com/MariaCaiLe/

EDUCATION

Northeastern University - Silicon Valley San Jose

Master of Science in Project Management Jun 2025 / GPA - 3.9

Honors and Awards: Winner of the Adobe Club T-shirt Design Contest

Related Courses: Agile Lean Product Development, Principles of Agile Project, Communication

Skills for Project Managers, Project Stakeholder Management

The Chinese University of Hong Kong Hong Kong

Bachelor of Social Science, Journalism and Communication Jun 2020 / GPA - 3.5

Honors and Awards: Student Ambassador of CUHK, University Admission Scholarship

(640,000HKD, Top 5%), Dean???s List (2017/2018, 2019/2020, 10,000HKD each, Top 10%),

Targeted Training Program Scholarship (8,000HKD), Graduation with Honors

Related Courses: Integrated Marketing Strategy

EXPERIENCE

Movie Blind Box Project https://movie-blindbox.us/ Sunnyvale, CA, the United States

Co-Creator April 2024 - present

?? Project Management: Coordinate project timelines, milestones, and deliverables to ensure on-time completion.

?? Business Analysis: Conduct market research and user analysis to identify key features and user preferences.

?? Marketing: Develop and execute marketing strategies to promote the tool, including social media campaigns and user engagement initiatives.

Northeastern University, Silicon Valley San Jose, CA, the United States

Founder and President of 'Artful Huskies' Art Club Mar 2024 - present

Founded and lead the 'Artful Huskies' Art Club at Northeastern University, creating a dynamic platform to promote artistic expression and appreciation among students.
Develop and execute a comprehensive annual marketing plan for the club, strategically integrating various promotional channels to maximize engagement and membership growth.
Manage a dedicated team of club officers, coordinating efforts to effectively communicate brand messaging and ensure seamless execution of initiatives.
Conceptualize and organize engaging events tailored to showcase artistic talents and foster community interaction, such as the highly successful SIP and Paint event, which drew participation from 30 attendees.
Curate a diverse talent pool for workshop series, leveraging insights on emerging trends and user preferences to select speakers and topics that resonate with the target audience, such as introducing Procreate software to students through expert-led sessions.

Vice President of Design and Marketing of Adobe club Mar 2024 - present

?? Lead and manage all design and marketing initiatives within the club.

?? Enhance club visibility through strategic marketing and promotional activities, such as Monthly Tip Series.

?? Oversee all aesthetic and design components, ensuring they support our club???s objectives.

?? Collaborate with the President and executive team to plan and execute impactful and creative events.

?? Foster a creative, learning-oriented, and growth-supported environment, promoting active participation among club members.

Adobe San Jose, CA, the United States

Student Ambassador Feb 2024 - present

?? Promotes Adobe through content creation and advertising on social media channels such as Instagram and LinkedIn, driving awareness and interest among students, resulting in increased activations of free Adobe Creative Cloud at Northeastern University and growth in brand awareness.

?? Plans and executes Adobe workshops teaching students how to best utilize Adobe applications, including Adobe Firefly Tryout and Absolute Basic Adobe Illustrator Workshop.

Ogilvy Shenzhen, China

Branding and Marketing Strategist Jun 2020 ??? March 2023

?? Conducted extensive marketing research, competitor analysis and audience analysis to identify customer needs and the unique selling points of the products. This effort led to the successful annual campaign for UNHCR, doubling donations for 2022.

?? Crafted comprehensive campaign and communication strategies, ensuring alignment with clients??? business and brand objectives, particularly for social media campaigns.

?? Acted as the team's representative in client-facing meetings and presentations, delivering insightful, data-supported strategic insights that facilitated the seamless progress of the entire project.

?? Cooperated with other departments to create creative content.

?? Built and maintained good relationship with team members, stakeholders, and external partners.

The Chinese University of Hong Kong Communication and Public Relation Office Hong Kong

Editor, Photographer, and Illustrator Jan 2019 ??? Jun 2020

??? Handled content generation and editing for social media communications materials.

??? Captured and edited high-quality photographs for promotional purposes and university events.

??? Created compelling illustrations to complement our communications messages, align with the university's branding, and effectively convey intended narratives.

Student Magazine of The Chinese University of Hong Kong Hong Kong

Art Director and Illustrator Jan 2017 ??? Jan 2019

??? Provided artistic direction and designed creative illustrations for magazine articles.

??? Collaborated closely with the editorial team to visualize and create engaging designs in line with themes.

Chong Chi College Student Association, The Chinese University of Hong Kong Hong Kong

Event Specialist Oct 2016 ??? Oct 2017

?? Organized the Knowledge Test event for the 62nd Anniversary of Chong Chi College, fostering a stronger sense of community within the college.

?? Planned and executed the Mid-Autumn Festival Gala, overseeing logistics for over 200 participants.

TECHNICCAL SKILLS

Microsoft Office: Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Microsoft Teams, Outlook

Google Suite: Google Slides, Google Drive, Gmail

Project Management: Microsoft Project, Scrum method

Adobe: Adobe Illustrator, Adobe Premiere Pro, Adobe Photoshop, Adobe Express, Canva

LANGUAGES

Fluent in English and Mandarin Chinese