Mohammad Kashif
Marketing & Projects Leader | Recruitment & Staffing Industry

CV Link: https://datasvc.pmi.org/VolunteerResumes/000/008/863/354/b1c5343d-baa3-41b1-8da1-6dbead6dbaec.pdf

Email: mohammad-kashif@hotmail.com
Mobile: +60 11 143 828 55
LinkedIn: https://www.linkedin.com/in/mohammadalikashif/
Address: C-15-06, Villa Puteri, Jalan Sultan Ismail, 50480 Kuala Lumpur, Malaysia
Spouse Visa holder with permission to work in Malaysia

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Professional Summary

Marketing and Projects leader with a decade-long track record of driving business growth and impactful solutions for corporate clients. With expertise in project management, strategic planning, and client engagement, consistently exceeded expectations and positioned his organization as a trusted partner in talent solutions. From spearheading marketing campaigns to orchestrating end-to-end project delivery, thrived in dynamic environments, is committed to driving innovation, fostering collaboration, and delivering measurable results. With a passion for excellence and a relentless pursuit of success, well-equipped to make meaningful impact and drive business growth in international settings.

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Key Skills

Leadership and Team Management
Communication and Presentation
Change Management
Project Management
Commercial Strategy Design
Client Solutions Design and delivery
B2B Business Development
Contracts Negotiation
Client Relationship Management
Marketing Strategy Development
Marketing Campaigns Implementation
Data Analytics

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Experience

Jan 2024 to Present: Head of Marketing & Project Solutions, ManpowerGroup - Malaysia

In charge of designing, delivering and monetizing outsourcing and Statement of Work (SOW) projects to clients. Responsible for enabling market wins by designing talent solutions to corporate clients. This involves aligning clients' needs to our implementation capabilities, developing technical and commercial plans for delivery and negotiating contractual risks.

Apr 2022 to Dec 2023: Head of Marketing & Client Solutions, ManpowerGroup - Malaysia

Responsible for enabling market wins by leading marketing efforts and designing talent solutions to corporate clients. This involves developing B2B leads, aligning clients' needs to our implementation capabilities, developing technical and commercial plans for delivery and negotiating contractual risks.

Won and implemented outsourcing projects with over 300 staff and delivery teams that contributed over MYR5,000,000 of monetized gross profit.
Won the "Power Award" for implantation of outsourcing projects. This is the most prestigious global recognition at ManpowerGroup
Lead marketing and commercial teams that contributed over MYR10,000,000 of monetized gross profit in 2023

July 2021 to Mar 2022: Marketing & Client Solutions Manager, ManpowerGroup - Malaysia

In charge of leading the marketing and commercial teams with online and offline campaigns and designing talent solutions to corporate clients. This involves aligning clients' needs to our implementation capabilities, developing technical and commercial plans for delivery and facilitating contractual relations.

Contributed with over MYR6,000,000 of gross profit pipeline within the first quarter of taking in the role and monetization of 20%.
Developed a content library for all RFX engagements with potential clients - Improved efficiency of agreement review processes and archiving structure.
Designed PowerBI reporting models for key company performance metrics.
Implemented Net Promoter Score system and processes for collecting feedback from key external stakeholders.

Oct 2017 to June 2021: Senior Marketing Executive, ManpowerGroup - Malaysia

Responsible for leading teams and developing inbound and outbound marketing campaigns with online and offline channels.
Won the "Power Award" for branding contribution. This is the most prestigious global recognition at ManpowerGroup
Lead a team of Prospect Development Specialists and Marketing Assistants for inbound and outbound campaigns.
Deployed local Experis website.
Integrated Applicant Tracking System to local websites.
Managed social media advertising campaigns with an average CTR of 1.9%, CPC of RM1.00, and a conversion rate of 3.7%.
Supported Account Managers with client reviews and pitches through developing presentations and dashboards.
Organized the ???Human Age 2.0 Forum??? in Penang hosting over 70 HR leaders.
Lead the project of hosting our global Chairman and CEO in Malaysia.
Executed market research projects with reports to key clients.
Directed and edited video campaigns on Cyber Security for internal teams.
Negotiated on average 35% discounts on sponsorship and advertising deals.

Jan 2016 to Oct 2017: Marketing Executive, ManpowerGroup - Malaysia

Executed marketing campaigns and strategies for B2B and B2C leads generation.
Re-launched managed corporate social media pages in Facebook, Twitter, LinkedIn, & Instagram.
Lead the project of revamping & launching our new local Manpower website.
Lead the project of developing & launching Manpower android & iOS apps. - Optimized company pages on job portals and increased conversion by 25%.
Managed & created content for Manpower website through IBM WCM.
Lead the project of deploying ROMA ATS in Malaysia.
Secured 20 awards for ManpowerGroup across various categories.
Arranged company participation in fairs & conferences.
Developed training materials for over 2500 associates & clients on new payroll system.
Supported the sales team with designing pitch decks, flyers, brochures, buntings, & posters.
Designed advertisements for newspapers & magazines.
Managed company memberships with various organizations.

Oct 2015 to Dec 2015: Marketing Apprentice, ManpowerGroup - Malaysia

Responsible for HR Vendors Awards submissions.
Explored opportunities for re-launching ManpowerGroup???s social media activities in Malaysia.

Jun 2012 to Jan 2013: Marketing Assistant, Jamalalabrar Sdn Bhd - Malaysia

Performing marketing research & market studies in Malaysia & Indonesia for a family business.

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Professional Certifications

Project Management Professional (PMP) from PMI
PowerBI Certification from Udemy
Google Analytics Certification from Google
Digital Marketing Certificate from Next Academy
Certified Inbound Marketer from HubSpot Academy
Content Marketing Certification from HubSpot Academy
U.Lab: Transforming Business, Society, & Self from Massachusetts Institute of Technology
Foundations of Data Analysis from The University of Texas System

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Education

Dual bachelor's degree in business & management with marketing specialization (First Class Honors)
SEGi University & University of Abertay Dundee

Preparatory Degree in Business Administration
Higher Institute of Business Administration

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Languages

English
Arabic
Russian
French
Bahasa Malaysia