Employment History

25 months+ (December 2023 till today)

Program Manager to ensure regulatory compliance for the entire Imperial Australia business on upcoming Public Health bill as part of the National Tobacco Strategy in Australia.
Responsible for 10 workstreams and 5 enabler teams to ensure on time in full delivery for the program.
Commercially sensitive program that involves multiple New Product Introductions, discontinuation/delist of obsolete SKUs, supply chain readiness and transformation, trade engagement and education and cross functional onboarding and change management across geographies.

11 months (Jan 2023 till November 2023)

Program Manager to assess feasibility and craft commercial model to deploy New Categories to unlock opportunity in a £30mn NTO industry.
Leading cross functional team in a highly ambiguous environment to design viable commercial model and deployment roadmap for innovation offers.
Ongoing test run of innovation options from group innovation pipeline with the objective of improving stickability.
Ongoing collaborating with local cross functional teams, above market center of excellence teams to design optimum manufacturing, importation and marketing model to deliver growth in net revenue.

General Manager at British American Tobacco Solomon Islands (Solomon Islands Tobacco Company)

35 months (Feb 2020 till Dec 2022)

Country Head / Program Director role spearheading overall business transformation journey towards performance recovery of an FMCG business with annual turnover of ~£40mn.
Strategizing, designing, and implementing fit for future portfolio including multiple innovative offers to drive market share recovery by leading a team of 120.
Delivered +20% P&L growth in 2022 and +15% in 2021 vs respective previous years through delivery of innovations program coupled up with efficiency drive and cultural transformation.
Rigorous collaboration with Sydney based Brand Team to design optimum product mix delivering first successful new product introduction in last 10 years for the business.
Strategic design of innovation mix to deliver margin growth through a completely new product solution utilizing sweet spot in excise model, pricing and product design.
Creative resolution of unforeseen hurdles, resulting from travel restriction of international technicians, through video conferencing aided machine installation.
Successful deployment of ‘fit for future’ Route to Market revamp project with redefined trading terms of wholesalers and zero based route planning
Tight supervision of commercial team to ensure microscopic focus in deployment to minimize margin dilution through cannibalization.
Razor sharp efficiency drive leading to prioritization of resources behind successful deployments and delist of underperforming offers.

3 yrs 5 months (Sept ’16 till Jan 2020)

Program Manager role to drive transformation of value portfolio through multiple innovations delivering 12pp growth in portfolio market share (total industry) in 3 years.
Transformational innovation launch in a newly created sub segment which attained 96% Share of Segment and hit 1 billion mark in 11 weeks outperforming international competition.
Careful deployment of brand revamp for the largest brand in the category through careful mix designing involving Boldinc Australia, Simulated Test Marketing involving Kantar (WPP), in market A/B testing to minimize risk before national launch.
Led regional product exploration for Asia Pacific to deliver longer lasting product solution with a view to improve VFM perception of Below WAP portfolio. (Project Marathon).
Worked closely with above market stakeholders of CTBAT (China) to design product mix for brand migration.

Regional Marketing Planning Manager in British American Tobacco Asia Pacific

3 years (from September 2013 till August 2016)

Led Above Market ‘Sales & Operational Planning (S&OP) Process’ and ‘innovation campaign planning’ for BAT Group’s innovation deployment in Asia Pacific region ensuring regular integration with Supply Chain, Finance and with Key End Markets.
Close collaboration with Regional Product Center to analyze consumer trend and competition offers to design optimum pipeline in “Flavor & Stimulation” and “moderation” category.
Solid Board Room experience of updating Senior Asia Pacific Leaders on strategic innovation projects to ensure optimum market deployment enabled by fast tracked gate keeping and decision process.
Above Market Governance for Overall Innovation Planning Process by defining the ‘Terms of Reference’ in line with Global mandate and embedding process throughout AsPac.

9 months (December 2012 till August 2013)

Led Change Management Project to revamp National Trade Marketing and Distribution Strategy formulation and equip marketing team of almost 200 members for optimum deployment of innovation.
Project Manager for implementation of revamped Distribution Strategy highlighted with reorganized Structure, Recruitment, and Induction of 40 new Marketing Managers, Expanded Distribution Network and Merchandising footprint.

1 Y 10 M (from February 2011 till December 2012)

Led deployment of innovation by leading commercial deployment team in one of the most complex and competitive trade environment.

1 Y 9 M (from June 2009 till February 2011)

Led ‘Sales & Operational Planning (S&OP) Process’ and ‘innovation campaign planning’ for innovation deployment in Bangladesh ensuring regular integration with Supply Chain, Finance, Commercial and Category teams.

1 Y 3 M (during March 2008 till May 2009)

Project Manager to delist underperforming innovation and launch replacement innovation offer in a ‘start up environment’.

Pall Mall (and JPGL) Brand Manager in Ceylon Tobacco Company (BAT Sri Lanka)

9 M (from June 2007 till February 2008)

Project Manager to launch innovation to identify portfolio blind-spot with a view to solidify performance in a monopoly context.

Asst. Manager Pall Mall Asst. Brand Manager in Ceylon Tobacco Company (BAT Sri Lanka)

5 M (From January 2007 till May 2007)

Project Manager to launch packaging innovation to drive brand equity of a Global Brand.
Project Manager to launch first menthol offer in premium segment. Valuable learning on product design through failed innovation.

11 M (May 2005 till February 2006)

Project Manager to design innovation to challenge competition share growth.
Project Manager to launch packaging innovation to drive brand equity of a local beauty brand by creating an emotional connect with traditional culture.

10 M (July 2004 till April 2005)

3 Y 5 M (February 2001 till June 2004)

Led deployment of innovation by leading Sales Reps, Merchandisers and Brand Promoters.

EDUCATION AND CERTIFICATION

Certified Scrum Master CSM®
Scrum Certified Product Owner CSPO®
Certified in Prince 2 Foundation
Prosci Certified Change Management Practitioner
Certified Digital Marketing Professional (DMI Pro) certification in 2023
Masters of Business Administration (MBA) and Bachelor of Business Administration (BBA) from Institute of Business Administration (IBA), University of Dhaka.