Digital Marketing Advisor

FedEx | Plano, TX | 2025 – Present

Lead digital marketing strategy and optimization of content experiences

across FedEx.com for multiple global business units. Chair

cross-functional working groups aligning marketing, technology, and

operations for unified customer experience. Mentor leaders on digital

storytelling and data literacy, driving innovative performance

improvements.

Senior Marketing Communications Director, Development Strategy & Effectiveness

American Heart Association | Dallas, TX | 2022 – 2025

Directed national marketing and communications for enterprise campaigns

generating $400M+ in annual revenue. Served as senior communications

advisor to C-suite and national boards. Built and led a cross-functional

team producing executive communications, brand videos, and

presentations for top-tier audiences. Championed modernization of

marketing channels, increasing efficiency and engagement

enterprise-wide.

Marketing Operations Manager

Signature Aviation | Dallas, TX | 2020 – 2022

Oversaw strategy and creative for multiple aviation brands including EPIC

Fuels and QT POD. Managed $1.5M budget and agency partnerships to

deliver omnichannel campaigns and event activations. Directed product

launches, website refreshes, and experiential marketing to enhance

customer engagement.

Marketing Communications Manager (Contract)

Verizon – New Business Incubation | Dallas, TX | 2019 – 2020

Built communications strategy for emerging tech units; unified messaging

across new acquisitions. Partnered with executives to drive

culture-building campaigns and innovation storytelling.

Senior Communications Lead

FedEx Corporation | Dallas, TX | 2014 – 2020

Managed internal communications strategy aligning with corporate

objectives and employee engagement. Developed executive messaging

frameworks and multimedia campaigns supporting enterprise initiatives.

Previous Roles | American Heart Association 2006 – 2014

Communications Designer | Project Director | Operations Manager, Office

of the CEO

Supported national leadership in board communications, special projects,

and organizational strategy. Created executive presentations and

managed cross-departmental initiatives supporting national priorities.