Veronica Fairley-Battle

veronica.fairley@gmail.com (336) 471-9541 NC

Experienced Project Manager and Product Owner with 10+ years leading 150+ projects across e-commerce, digital marketing, health, and consumer goods. Skilled in Agile methodologies, project execution, product launches, and cross-functional collaboration. Seeking a role to leverage my expertise in driving value-driven results and delivering impactful outcomes.

EXPERIENCE

VFB Consulting & Management May 2017-Present

Project Manager & Marketing Strategist Remote

Directed the migration to GA4, ensuring 100% compliance and improving data analytics capabilities. As Marketing Lead, orchestrated end-to-end e-commerce platform migrations and developed digital marketing campaigns across major retailers, including Target, Walmart, and Amazon. These initiatives generated a 25% increase in traffic and a 20% growth in sales for the grooming brand over a 2-year period
Modernized project management, accounting, and documentation processes, streamlining operations and reducing delivery time to clients by 15%
Implemented new project management systems and led the migration from Microsoft Project to Asana, enhancing project tracking and increasing agency capacity to handle an additional 20% in client projects

ReserveBar July 2022 – May 2023

Manager, Growth Marketing Remote

Orchestrated large-scale omnichannel marketing strategies and campaigns across email, social media, CTV, affiliate marketing, influencer campaigns, and podcast advertising, successfully coordinating cross-functional teams for seamless execution.
- Key Results: Achieved a 30%+ increase in overall brand revenue within 5 months and boosted project efficiency by 20% through optimized planning and resource allocation, while increasing AOV by 15%
Oversaw the migration from Shopify to Commerce Cloud, ensuring 100% seamless platform integration and significantly enhancing scalability to support expanding operations
Directed Google and Meta Shopping Feed integrations, successfully driving e-commerce conversions by 25% and increasing overall customer engagement
Built an audience segmentation strategy that generated 8,000 iOs application downloads highest in brand history
Created and engineered Minibar Delivery brand initiatives to strengthen the alignment of identity post-acquisition, resulting in a 40% increase in overall brand consistency and facilitated B2B lead generation boosting retailers and partner acquisition by 15%

Cardinal Health August 2021 – July 2022

Digital Marketing Products & Solutions Manager Remote

Directed the Agile Project workflow for the development of digital marketing tools and e-commerce features, enhancing retail pharmacy growth and ensuring 100% on-time delivery of key initiatives
Developed and implemented store-specific marketing strategies, managing budgets and campaigns that integrated in-store and digital content to drive lead generation and boost website traffic for retail pharmacies
- Key Results: Achieved a 176% increase in store onboarding by executing a data-driven lead generation strategy within just five weeks, and implemented conversion strategies that resulted in a 10% rise in e-commerce orders in the first quarter
Led the Voice of the Employee Team, gathering and amplifying employee feedback to improve work processes and digital product development. Fostered cross-team collaboration, addressing key concerns and driving changes that increased team satisfaction and boosted productivity by 15%

Market America Worldwide November 2011 – August 2021

Program Manager, Business Integration | April, 2016 - August, 2021 Greensboro, NC (Hybrid)

Directed the CEO’s project portfolio as Business Integration Program Manager, focusing on the development and modernization of global eCommerce websites based on consumer demands and market trends. Successfully produced product launches, maintaining a consistent growth rate of 12-15% over 5 years
- Key Results: Boosted annual sales by over $1.9 million, achieved a 9% increase in customer acquisition and retention, and enhanced Average Order Value (AOV) by 20%
Utilized Agile methodology, data analytics, and a blend of paid and organic digital marketing strategies to lead global product launches, overseeing everything from product positioning to full lifecycle management
Crafted and distributed global corporate communications to a network of over 10,000 international business owners, ensuring clarity and consistency in messaging
Served as Sales Enablement Liaison, collaborating closely with Senior Leaders to align product marketing strategies with overarching sales goals and drive business growth

Project Manager | April, 2014 – April, 2016

Spearheaded the procurement of the marketing operations tech stack, integrating tools that increased team efficiency by 20% and streamlined campaign execution
Managed and merchandised 9 international e-commerce websites, successfully promoting products, services, and resources across diverse markets and contributing to an average 15% increase in online sales
Conducted in-depth analysis to identify business needs and opportunities, leading to the development of collaborative initiatives that enhanced market reach and product visibility
Engineered and facilitated business partnerships by serving as the primary point of contact, ensuring compliance with 100% of contractual obligations and coordinating all promotional efforts to maximize brand exposure

Program Coordinator | April, 2013 – April, 2014

Provided comprehensive administrative support for the business integration portfolio, effectively managing timelines and coordinating cross-functional tasks, serving as the primary point of contact for global teams
Monitored and managed site content across international business integration platforms, conducting regular audits and edits to ensure 100% compliance with content standards and alignment with program initiatives
Facilitated the execution of program initiatives by streamlining administrative tasks, resulting in a 15% increase in task efficiency and improved cross-departmental communication

Project Manager, Creative Services | November, 2011 – April, 2013

Led the creative services team, coordinating 100+ project requests monthly while ensuring compliance with global standards across 9 countries and 5 languages

EDUCATION

Everest University

AAS, Paralegal Studies

Guilford Technical

Medical Office Administration Studies

PROFESSIONAL AFFILIATIONS, CERTIFICATIONS & SKILLS

Professional Development & Certifications: Google Analytics, TriNet Leadership & Performance Management, Diversity, Equity & Inclusion, Scrum Alliance Project Management Agile/Scrum, Global Religious Literacy, Joseph Phillips CAPM Course
Skills: Marketing & Brand Awareness, Strategic Planning & Development, Marketing Campaigns, Agile/Scrum Methodologies, Cross-Functional Team Leadership, Budget & Resource Management, Social Media Strategy, Paid Media Strategy, Growth Marketing, Product Lifecycle Management, Risk Mitigation and Issue Resolution, Vendor & Stakeholder Management, Budget Management, Influencer Marketing, Customer Acquisition, Data Analysis & Reporting, Affiliate Marketing, Digital Transformation Projects, Data-Driven Decision Making, Marketing Campaign Execution, Go-To-Market Strategies
Affiliations: Project Management Institute (Member), Hand in Hand Water Safety Awareness Foundation (Board Member-Communications Lead), Jamestown Presbyterian Early Education (Board Member-Marketing Support)
Tech Stack: Amplitude, AppsFlyer, Segment, Google Tag Manager, Google Analytics, Google Firebase, Power BI, HotJar, Quantum Metric, Iterable, MailChimp, Meta Ads, Google Ads, Salesforce, Adobe Photoshop, Adobe Dreamweaver, Adobe Experience, Adobe Project, Adobe XD, Adobe Test & Target, Share-A-Sale, Leadyno, Partnerize, PepperJam, Podsights, Shopify, Jira, Asana, Monday.com, Hive, HTML, Microsoft Project, Microsoft Office Suite, Artificial Intelligence Tools, Slack, Microsoft Teams, Trello, HubSpot, Zapier, Zoom, Tableau, Sprout Social, Hootsuite, Google Data Studio, Marketo, ClickUp, Figma, SEMrush, Basecamp